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Create an Advertisement

Subject: Media Literacy
Grade Level: Grades 2-5
Instructional Time: Can vary
Resources/Materials:

Sunshine State Reader Book titles (which change yearly), paper, pencils, video camera, videotapes, editing equipment, and video capturing capabilities on your school's computers.


Lesson
The students will plan, create and tape a short video advertisement of a Sunshine State Reader book. The video will then be put onto the school wide network.

Teacher to Teacher
This lesson will be taking place over a number of days. Before beginning this lesson, students need to have a lesson on how to use a camcorder from the Media Specialist. The classroom teacher needs to make sure that the students have already been taught the skills for creating a storyboard of their book and the proper advertising skills that he/she is looking for.


Prerequisite Skills: Before beginning this lesson, students need to have a lesson on how to use a camcorder from the Media Specialist. The classroom teacher needs to make sure that the students have already been taught the skills for creating a storyboard of their book and the proper advertising skills that he/she is looking for.

Procedures:
OFF THE COMPUTER:
Students will submit a 1 page review of a Sunshine State Reader Book of their choice. They may do this individually or in pairs. These will be submitted to the classroom teacher.

ON THE COMPUTER:
Students will type up their reviews on the computer using a word processing program. The teacher and the Media Specialist will help to edit.

OFF THE COMPUTER:
In small groups, students will be given 2 or 3 reviews to evaluate based on criteria that have been established by the classroom teacher and the group on what is needed for a good storyboard to advertise a book. Each group will then choose 1 review to create a storyboard. Each group will then create their storyboard together cooperatively. A 4 frame storyboard will be used for a video advertisement. Each group will then videotape their ad with the Media Specialist1s supervision. Editing/revising will be done with the groups at teacher1s/Media Specialist1s discretion. Media Specialist will then submit completed tapes to the Technology Specialist to be put onto the school web page for viewing.


Assessment: Completed book review published on the school network. Students will receive evaluations during each step of the process by the teacher and the Media Specialist.


Author:by Lori Slayton, R. B. Cox Elementary, Pasco
Florida Center for Instructional Technology ©2000
University of South Florida, Tampa, USA
http://fcit.coedu.usf.edu